Ami Magazine is a nice publication targeted at the English speaking ultra-orthodox Jewish community. Articles focus on issues of interest to the community, the lives of holy rabbis, Torah education, and more. It includes a women’s supplement, the “Ami Living”, which focuses on Jewish orthodox womens issues, recipes, children, health, and more.
This week the magazine also featured on the back cover an ad for a kosher supermarket in New York City. To show the supermarket had been around for a while, they took a historical roadside food peddler picture from 1928…
A peddler of CLAMS.
Clams are non-kosher, as only sea (and fresh water) animals that have fins and scales (aka fish) are kosher. All other sea animals such as lobster, shrimp, eel, urchin, oyster, clam, etc, are treif – non-kosher – not permitted – not eaten by orthodox or religiously observant Jews. This is a standard part of keeping kosher.
Representing your kosher supermarket via an ad selling clams is a VERY BIG OOPS.
Looking at this is in a positive light, it’s entirely possible that the ad agency, which has what is a traditional religious Jewish name in the company name, may not even have recognized what these people are doing or eating. Meaning the Jewish religious ad agency and the ad people at the Jewish religious magazine may not even have recognized that these are clams, never have seen them sold as food in the supermarkets they shop at (and certainly never having seen them eaten)!