The sign reads “Women’s Health Center”. The word for women has been burned away. (The person pictured has nothing to do with this and just happened to be walking by when I snapped the picture.)
This is an ultra-orthodox Jewish enclave. The members of the community strive to be extremely scrupulous in the commandments of G-d and adherence to all aspects and stringencies of Jewish religious law and practice. This includes modesty. The health system medical organizations have accommodated their community standards by creating separate clinics for men and women (while some might complain this is some type of discrimination, I say this is the medical organization meeting the expectations of the local market – and there is competition between the 4 Israeli health systems, so meeting community expectations means the people join your system.)
In this case some zealot has simply lost his marbles, equating modesty with avoiding the word woman. If men were to start wandering into the clinic because it no longer was able to externally identify itself as a women’s clinic, the zealot will not only not have improved community practice, he will have directly made it worse. Even more so if women of the community deny themselves needed medical services because they don’t know there is a local clinic for them and a more distant clinic may be inconvenient.
The Yetzer Hara, the Evil Inclination, must get a kick out of having one this one.