Negrin
by Reb Akiva @ Mystical Paths
In Bat Yam, Israel, a poor southern suburb of Tel Aviv, lies a set of Lime Green and Bright Yellow buildings. These buildings hold a most unusual Israeli export – a fashion jewelry empire and factory.
The visitors center tells the story of a poor kibbutz girl with an original taste for jewelry design. While she started selling in the local shuk (flea market or swap meet), demand for her designs exploded and she grew her business to an international fashion company.
In Bat Yam she employs 400, who carefully construct her jewelry, household and clothing designs. Many are poor immigrants who were trained in jewelry production and now make a stable living in the factory.
One of the special things about Michal Negrin products is the price. She constructs her products from bronze and swarovski crystals, resulting in beautiful jewelry enjoyed by many women (including my wife) at prices even a modest wallet can handle. Her products are additionally unusual for a lifetime guarantee and free repair of any problems.
A favorite among my daughters and wife, and a very nice factory tour…
3 comments:
Very beautiful work for Israel. Thank you.
It is good to see such beautiful work from Michal Negrin, and it is a wonderful product in Eretz Yisrael.
A commentor emailed me to note that some of the products of this designer are not up to the modesty standards of Judaism. That's certainly true, I did not represent the designer to be exclusively producing products that would meet kosher community standards.
In general the jewelry is very nice and appropriate for Jewish orthodox religious standards, and the designer's home products line includes some very nicely designed Jewish ritual items (like a mezuzah case and menorah's for chanukah).
But some of the designs have inappropriate imagery for the religious consumer, and the clothing designs are not targeted at the religious community.
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