As a follow up to the billboard on the Brooklyn Queens Expressway on the way into Manhattan, a reader sent a new picture saying “this billboard was replacing the other one on the way to Manhattan”. Don’t know if it’s an actual replacement (it’s clearly not the same board), but it’s interesting nonetheless...
For those who don’t know, that’s an advertisement for the new Lipa Shmeltzer music CD, Leap the Faith. Lipa Shmeltzer is a chassidic Jewish musician who primarily sings in Yiddish with a modern Jewish pop music style.
Who knew the Brooklyn Queens Expressway is now a battleground of orthodox Jewish advertising?
By the way, did you know you can buy Jewish music for Instant Download at Amazon.com? Lipa’s new album is only $8.99 on Amazon! (From anywhere in the world – why pay NIS 80 in Israel?) And if you buy it here via this link, our blog will get a referral commission!