I do not speak Russian, so I cannot tell the Russian tourists to close their eyes, picture everyone they love, and ask G-d to bless them. Instead, I learned one word in Russian, melitza. It means, "Pray."
After they read the Shema in Russian (the card I put in his pocket), I place their hands like this, and then with the tone of a Russian policeman, I say Melitza! Momma! Poppa! Melitza!" They always understand, and they end up standing there for the longest time talking to G-d. I love to see their faces when they do it. One minute of talking to G-d like this is worth at least ten minutes of reading the fixed prayers.