by Reb Akiva @ Mystical Paths
Bnei Brak is a city that is mostly ultra-orthodox Jews in Israel. Located at a premier location bordering Tel Aviv, Ramat Gan and Petach Tikva, the location has tremendous potential value.
The city itself has medium-high density housing, with more yeshivot per square mile than any location in the world. Unfortunately, as a city that is almost exclusively ultra-orthodox Jewish in Israel, the cultural segregations of Israel locked most of the community out of mainstream business (and the community responded by segregating themselves even further – a dual-sided perpetuated situation) makes the city the poorest city in Israel.
But recently that’s begun to change. Not the segregation aspects, but rather the city itself has become aware of it’s location and the business value of it’s territory. Business locations in Ramat Gan have become the most expensive in Israel, and Tel Aviv only slightly behind. Petach Tikva’s industrial area, including high tech areas, are also literally across the highway from Bnei Brak.
Bnei Brak’s response? To start to tear down their old run down industrial areas and redevelop them as high rise office towers across the street from Ramat Gan, Tel Aviv and Petach Tikva. Mix in a few apartment towers for people who would normally be in Ramat Gan, and you have a high level business and edge resident tax base that can support the rest of the city.
New Bnei Brak apartment tower across from the Ramat Gan park, targeted at high income secular residents.
New Bnei Brak shopping & office complex going up across the street from a Ramat Gan mall.
Bnei Brak office tower and apartment tower.
Two panoramas of the Bnei Brak north-west industrial area. Click them to see the full view. (Panoramas, now available at Mystical Paths!)
Smart thinking on the part of the city of Bnei Brak.