“Some 40 percent of all Americans have been directly touched by the recession in terms of lost jobs, pay cuts or reduced hours.” – CNBC
The empty consumer culture is being forced to change. Not that you’d know it from celebrity news and advertisements for useless stuff. (Example – Old Spice is wondering how it is that it has the #1 viral commercial yet sales for “Male Body Wash” have fallen by 7%. Maybe because it costs $5 while a bar of “deodorant fresh smelling” soap (name brand) is $0.72?)
“This new consumer no longer laughs at Depression-era grannies who reuse wrapping paper and gift boxes, and stash Sweet 'n Low and condiment packets in the cupboard. They are too busy re-washing their plastic baggies to use in the lunches they bring to work.”
Is that a bad thing to not waste things that can be reused? To not load up on excess packaging and excess products of questionable value (at best)? (Chest deodorant?) Oh and we might save the environment, and our bank balances, along the way?
Refocusing on what’s important has become the driver of the day. And that’s not a bad thing. Values, people, faith, nature. Things money never could buy.
Shhhh, don’t let the politicians or the CEO’s know I said that.