by Reb Akiva at Mystical Paths
In discussing the Ministry of Foreign Affairs branding program discussed at the JBloggers convention, Daled Amos made the point (in comments) that:
One of the problems with Hasbara (Israeli PR) --no matter how well it is done-- is that Palestinian PR at this point can be encapsulated in a two-word bumper sticker: FREE PALESTINE. Any pro-Israel bumper sticker would be too long, because our PR is not visceral, it is full of explanations, history and dates.
I disagree. I think that's true only when one cow tows to Western media and is fearful to embrace the Jewish heritage of Israel. (For maybe marketing it means you believe it? Oy.) So, here's my idea for a counter Free Palestine bumper sticker:
Israel: God's home, and so are we!
So, what's your suggestion to encapsulate Israel in a bumper sticker? Click on comments and add yours.
Thursday, August 21, 2008
// 8/21/2008 //