He is a 71-year-old hairdresser from England. He had never put on tefillin before. The conversation went something like this:
"Hi. Where are you from?"
"England" (with a big smile)
"With a face like that you gotta be Jewish."
"Yes, I'm Jewish."
"Come put on tefillin."
"No, I can't."
"Sure you can."
"No, I cannot do it." (His voice got heated up a little.)
"Why can't you do it?"
"I told you that I cannot do it. Don't you understand?"
"But, what's the problem?" (expecting some great problem, like maybe his mother isn't Jewish)
"I told you, I do not know how to do it!"
"But that's what I'm here for. Come I'll help you."
He walked right over and happily co-operated with all of the instructions. He read the Shema in English, prayed for his loved ones, and as you can see from the picture, he had a great time.
So the question has to be, why hadn't he put on tefillin not even once in his entire lifetime? Well, according to him, because he did not know how. According to me, we blew it. Could it be that no caring Jew ever bumped into him not once in his entire life?
And the real question is, are you looking out where you are walking so you will be sure to bump into Jews who do not know how to put on tefillin?